Premium loyalty for modern hospitality

Your favourite places. One loyalty experience.

Your favourite places. One loyalty experience.

Your favourite places. One loyalty experience.

Discover places. Collect rewards. Become a FirstGuest.

Discover places. Collect rewards. Become a FirstGuest.

FIRSTGUEST connects guests with the restaurants, bars and hospitality brands they love through one seamless loyalty experience.

FIRSTGUEST connects guests with the restaurants, bars and hospitality brands they love through one seamless loyalty experience.

Join the Waitlist

Join the Waitlist

Partner with FirstGuest

Partner with FirstGuest

FIRSTGUEST

POINTS BALANCE

12,840

VIP level unlocked at 15,000

Bar Rouge · Reward ready

Nomad Basel · Invitation

+480 points

VIP STATUS

Preferred reservation unlocked

Exclusive invitation

Loyalty should feel like recognition.

Loyalty should feel like recognition.

Loyalty should feel like recognition.

Not another plastic card.

Not another plastic card.

Not another plastic card.

How it works

One experience that moves with every visit.

One experience that moves with every visit.

One experience that moves with every visit.

Discover

Find participating restaurants and experiences nearby.

Collect

Earn points every time you visit.

Unlock

Access rewards, VIP benefits and exclusive invitations.

Basel tonight

Discover restaurants in Basel

Restaurant profile

Rewards, points, VIP level and preferred reservation status in one screen.

The app changes with every guest moment.

The app changes with every guest moment.

The app changes with every guest moment.

Discovery, restaurant profiles, point collection, rewards, VIP levels and exclusive invitations feel like one continuous hospitality layer.

Discovery, restaurant profiles, point collection, rewards, VIP levels and exclusive invitations feel like one continuous hospitality layer.

Discover restaurants in Basel

A curated map of participating venues and experiences nearby.

View a restaurant profile

Rewards, VIP status, opening moments and invitations in one place.

Collect points

Every visit becomes progress without another stamp card.

Unlock a reward

Rewards and recognition arrive at the right moment.

Reach a VIP level

Make regular guests feel genuinely known.

Receive an exclusive event invitation

Turn loyalty into anticipation, access and belonging.

More than points.

More than points.

More than points.

FIRSTGUEST turns loyalty into access, recognition and reasons to return.

One loyalty app

One elegant place for every participating venue, reward and status level.

One loyalty app

One elegant place for every participating venue, reward and status level.

Favourite rewards

Unlock benefits from the restaurants, bars and hospitality brands you return to.

Favourite rewards

Unlock benefits from the restaurants, bars and hospitality brands you return to.

Exclusive invitations

Receive access to tastings, openings, chef tables and private moments.

Exclusive invitations

Receive access to tastings, openings, chef tables and private moments.

VIP recognition

Reach meaningful levels that venues can recognise and reward.

VIP recognition

Reach meaningful levels that venues can recognise and reward.

Preferred reservations

Make special tables, priority lists and personalised hospitality feel effortless.

Preferred reservations

Make special tables, priority lists and personalised hospitality feel effortless.

Personal recommendations

Discover new places through your taste, habits and hospitality relationships.

Personal recommendations

Discover new places through your taste, habits and hospitality relationships.

For hospitality businesses

Turn first-time guests into regulars.

Turn first-time guests into regulars.

Turn first-time guests into regulars.

FIRSTGUEST gives hospitality businesses the tools to understand, reward and retain their most valuable guests.

FIRSTGUEST gives hospitality businesses the tools to understand, reward and retain their most valuable guests.

Customer retention

Guest insights

Digital rewards

Loyalty campaigns

VIP recognition

Direct customer relationships

No separate loyalty app

Become a Founding Partner

Venue Intelligence

LIVE

38%

Repeat visit lift

1,284

Known guests

Retention momentum by guest segment

From first visit to favourite regular.

From first visit to favourite regular.

From first visit to favourite regular.

  • First visit

  • Returning guest

  • Reward unlocked

  • VIP member

  • Brand advocate

  • First visit

  • Returning guest

  • Reward unlocked

  • VIP member

  • Brand advocate

  • First visit

  • Returning guest

  • Reward unlocked

  • VIP member

  • Brand advocate

Join the first generation of FirstGuest venues.

Join the first generation of FirstGuest venues.

Join the first generation of FirstGuest venues.

We are onboarding selected restaurants, bars and hospitality businesses in Basel and Zürich.

We are onboarding selected restaurants, bars and hospitality businesses in Basel and Zürich.

12,840 points

FIRSTGUEST

VIP invitation

Be the first guest. Become the favourite place.

Be the first guest. Become the favourite place.

Be the first guest. Become the favourite place.

Join the Waitlist

Join the Waitlist

Partner with FirstGuest

Partner with FirstGuest

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